UniGo

Car Sharing

Duration:

5 weeks, 2020 Fall

Contribution:

UX research, User testing

UI visual design, Website

 

UniGo is a car sharing mobile app that gives university students in the Vancouver area an exclusive car sharing service with unique, single-seater electric cars. Students can request other users to bring a car to them, and those who accept will get a discount for their journey.

 

I teamed up with Mahima Agrawal and Wesley Liu in this project for IAT 334 class. We have conducted research, market analysis, and user testing. Finally, we delivered the app prototype and a promotion website for this project.

Tools:

Figma, Adobe Photoshop

Adobe Illustrator

unigo.jpg

Identifying

The Problem

During the brainstorming session, we thought of the common problems we had as students. As students ourselves, we drew from our personal experiences and the experiences of our friends. 

Turns out, public transit from universities in Vancouver works, but is not great. In light of this, we dug around to see what kinds of alternatives we could offer for students. 

Digging more, we found:

01

A study showed that having a

car-sharing service on-campus improved their quality of life. Also, it can help students to
save money at the same time.

02

Studies show that many young people in Vancouver are getting their licenses, but not able to own a car themselves

03

Many students are not allowed to use their parents’ vehicle to get to and from school, either.

Combining the findings, we found the problem that University students in Vancouver don’t have flexible and convenient commute options.

 

We thought a car-sharing app could be an alternative commute for students.

The Research

We started off our research from market research on the existing car-sharing app on the market, especially the ones in Vancouver. Currently, there are two car-sharing apps in Vancouver.

From the market research, we learned that there is a lack of flexibility in the current car-sharing app. They are either regional locked or have to pick up and return at the same location. 

Besides the lack of flexibility, the expensive price is another reason that stops students from using car-sharing services.

The Challenges

From our research, we found we faced two challenges:

 

  1. Since car-sharing apps have existed, how can we make our car sharing app different from others and also meet users’ needs?
     

  2. How can we make car sharing more affordable for users?

The Approach

With the challenges in mind, we did more research.

We found a perfect car for our car-sharing app. The SOLO is:

- a single-seater electric car designed specifically for travel in the city.

- It is small, affordable, and manageable, which is the perfect vehicle for students to get around!

With this, more SOLOs can be scattered across the lower mainland, allowing more people to have access to it no matter where they live.

The SOLO car photo

Also, I came up with a request car feature that can help users to save the cost.

The request feature allows users to request cars if there is no car available in the users’ nearby location. Other users who drive cars can accept the requests when they book the car and select their final destination. After accepting the request, they will bring the cars to where it is needed. The driver users who accept the requests can get a discount on their rides.

Target User 

and Persona

- University and college students in Vancouver 

- Ages around 18 to 30 years old

 Let’s meet our friends Nia and David.

The Goals 

and Features

With the user in mind, we defined our app’s goals to help users to solve the problems:

- Providing single-person electric cars to offer users an affordable and convenient commute option

 

- Having a request feature helps users when no car is available nearby and also to help them to save some money

Here are the features:

After booking a car, students will be able to see the stations that have car requests. If they accept a request, they will get a discount on their trip.

Book a Car 

Students can book a car from charging stations that are nearby.

When there is no car available nearby, students can send a car request to ask someone to bring the car to them.

Request a Car

Accept a Car Request

Design System

To further develop the app, we designed a visual system to make the implementation of the app easier. For the colour palette, we decided on blue and green colour tone immediately because they are the colour of Vancouver. Also, we add a red colour to contrast with the blue colour. We will use dark colour map, so it creates more contrast to our colour palette.

 

For the typeface, we decided on the Open San because we wanted a clean and modern look on our app. 

 

Through different design iteration, we went for rounded buttons and box because it looked friendlier and produced a better sense of space. 

First Prototype

User Testing

After the first version prototype, we did user testing with 4 users remotely. They are all university students aged from 21 to 27 because our target users are college students. Also, they come from various backgrounds and different experience levels of using car-sharing apps. So we can receive feedback from different perspectives.

4th year student in Design

Never used car sharing app before

Banban | 23 years old

4th year student in Information Technology

Never used car sharing app before

Sukhneet | 22 years old

5th year PhD student in Statistic

Have used car sharing app before

Jackie | 27 years old

3rd year student in Computer Science

Have used car sharing app before

David | 21 years old

During the testing, the users were told it is a car-sharing app and they could play around with it to book a car, request a car, and accept a car request.

Here are the main problems we found and the improvements we would like to make:

Final Design

After some design iterations, we finally made a final version prototype that met our goals.

On boarding

Request a Car

Book a Car

Accept a Car Request

Reflection

Overall, our app received positive feedback from the user group, TA, and professor. During the process, I gained a deeper understanding of the importance of making the app unique. Also, making the design simpler is always better than making it complex. Working in a team, I have learned clear communication and aligning with the team’s goal in the early stage is very important for collaboration.